Persona for car dealerships

They left the lot. Your card kept selling.

Most shoppers visit two or three dealers before they buy. Persona keeps your salesperson’s card on their phone, answers questions at night and books the second visit, with the same person.

A card for every salesperson. Every lead stays with the dealership.

7-day free trial No app for your clients Client details stay on your own website
A salesperson shows his card on his phone
Every salesperson’s card in your brand
AI answers from approved information
Visits and test drives booked online
Runs on your own WordPress site
The client journey

From the test drive to the delivery.

Cars are bought over several visits. Persona keeps your salesperson in the shopper’s pocket from the first test drive to the review after delivery.

A salesperson shares his card with a shopper
01The test drive

“I’ll think about it.” Now they have your card.

The salesperson shares their card by QR or tap. That evening the shopper asks the AI assistant about trade-in steps, hours and what to bring.

Then they book a second visit, with the same salesperson, instead of the dealer down the road.

A sales manager reviews leads with the team
02Leads stay with the store

When a salesperson leaves, the leads don’t.

Contacts from every salesperson’s card land in the dealership’s Persona, with the person who met them.

Managers see every lead, and the pipeline stays when staff change.

Every lead keptManager overviewCard switched offContact historyBooking
Shoppers at a weekend sales event
03Weekend events

Count every lead from the tent sale.

Event mode tags every lead from the weekend sale or the new model launch. A Spotlight offer such as “Free first oil change” sits on every card that weekend.

Managers see exactly how many leads the event brought.

Try Michael’s assistant
A salesperson goes over the details with a buyer
04Service and reviews

Service visits and deliveries become sales.

Service advisors carry cards too, and the card books time with sales. At delivery, the salesperson shows the Leave a review button.

More fresh reviews, and a team page that sells before the first visit.

Event modeSpotlight offersReviewsService advisors
Your AI assistant

Answers at 9 PM. In your words, not ours.

Meet Michael Anderson’s assistant. Michael sells at Harbourview Motors. It answers common questions from the information the dealership has approved, and books a visit. Tap a question, or type your own.

Preview with sample answers. On a real card, the assistant uses only the information you approve and never quotes prices, payments or financing terms.

Try it now
Michael’s AI Assistant AIHarbourview Motors · replies instantly
Hi! I’m Michael’s AI assistant. I can answer questions about the dealership, trade-ins and test drives, or help you book a visit with Michael.

Preview with sample answers. Every chat is saved in Michael’s portal.

You approve what it knowsIt answers from your website, your bio and the questions and answers you write. Nothing else.
No prices, no paymentsQuestions about prices, payments or financing are turned toward a visit with the salesperson.
Every chat on recordEach conversation is saved in your portal with the contact, so you can review it.
What you get

More than a business card. A better way to win the second visit.

Stay in their pocket

Your photo, your dealership and a Book a visit button on their phone.

Book visits and test drives

Shoppers book straight from the card.

AI meeting summaries

Capture every lead

Every shopper, from every salesperson, in one admin.

Reviews and referrals

Leave a review at delivery, and happy buyers send your card to friends.

Manage the store

Every salesperson and service advisor gets a card in your brand.

Referrals and reviews

Turn a happy buyer into your next sale.

When a buyer passes your card to a friend, that friend can ask for a visit in under a minute. You see who they are, what they’re shopping for and who referred them.

1The prospect, on Michael’s card
Request a visitMichael Anderson · Harbourview Motors
I’d like to talk about

Demo only: nothing is sent or saved.

2What Michael gets
Example · updates as you type
Michael’s portal · ContactsToday, 8:42 PM
LLinda Parklinda.park@email.comVisit requestReferral
Wants to talk about:SUV or truck
Referred by:Sarah Chen, existing client
Consent:Agreed to be contacted · today
Also:Asked Michael’s AI about trade-in steps
Suggested next stepCall Linda to book her SUV test drive, and thank Sarah for the referral.
Email to Michael: New visit request: Linda Park
Booked on Michael’s calendarTest drive · Saturday 10:00 · Linda Park Sent to your CRM via Zapier
Contact requestName, email, phone and a note.
Voice messageUp to a minute, with a written copy.
AI chatEvery chat is saved with the contact.
AI meeting summaries

Be present with your buyers. Let AI write it up.

With your client’s consent, Persona turns a meeting into a summary, next steps and a follow-up email for you to review. You check every word before anything is sent.

Record meeting0:00
Michael, meeting Linda and Robert ParkShowroom visit · on Michael’s phone

Press play to run a sample showroom visit. The words appear as they’re said.

Only the words are saved, never the audio.

Saved on Linda and Robert Park’s contactwaiting
Notes appear here when the meeting ends.
Consent firstAsk before you record. Notes are only made when you start them, and you can delete them at any time.
Filed with the contactThe summary, next steps and email are saved on the client’s contact in your portal.
Reaches your CRMNotes can be sent to the CRM you already use via Zapier and Make.
Dealerships and groups

One dealership. One look. Every salesperson.

Whether you run one store or a dealer group, Persona keeps every card consistent. The dealership sets the brand once, and every salesperson and service advisor gets their own card, AI assistant and contacts.

Try a brand
Sample brands. Set once by the dealership, applied to every card.
Michael AndersonSales Consultant
Michael’s AI Assistant
BookSave contact
Elena RuizSales Consultant
Elena’s AI Assistant
BookSave contact
Arjun ShahFinance Manager
Arjun’s AI Assistant
BookSave contact
Owen LeeSales Manager
Owen’s AI Assistant
BookSave contact
NBNadia BrooksService Advisor
Nadia’s AI Assistant
BookSave contact

Swipe to see each salesperson’s card →

Harbourview Motors · Sales teamSample data
Profile views by salesperson
Where new requests came from

Tap a number above to change the chart.

Sample dashboard with made-up numbers, to show what a dealership sees. Your own admin shows the real figures for each salesperson.

Centralized brandingLogo, colours and card style apply to every salesperson automatically.
A card for every salespersonEach salesperson has their own card, AI assistant, portal and contacts.
Engagement analyticsViews, taps, requests and AI chats for each salesperson in one place.
Team managementSalespeople edit their content only. Someone leaves? Their contacts stay with the dealership.
Side by side

A traditional business card vs. Persona for car dealerships.

Traditional business cardPersona for car dealerships
Name and contact detailsComplete professional profile
Static informationAI answers to approved questions
No way to book a second visitVisits and test drives booked from the card
Easily misplacedInstantly saved and shared
No engagement dataCard views and interactions
Difficult to updateEditable digital information
Referrals you can’t trackReferrals tracked, client by client

Shoppers visit three dealers. Be the one they come back to.

Pricing

For one salesperson, or the whole dealership.

Every plan starts with a 7-day free trial. Pay yearly and get 2 months free.

Most salespeople start here

Solo

For an independent salesperson.

$29/month USD
  • 1 card with AI assistant
  • 300 AI chats a month
  • Booking, voice messages and meeting notes
Start free trial

Team

For a sales team or a small store.

$199/month USD
  • Up to 10 cards
  • 2,000 AI chats a month
  • One brand across every card
  • Team dashboard
Start free trial

Business

For growing dealerships.

$599/month USD
  • Up to 50 cards
  • 10,000 AI chats a month
  • Every contact and AI chat in one admin
Start free trial

Enterprise

More than 50 salespeople, several locations.

Custom
  • More than 50 cards
  • Custom AI chat allowance
  • Company directory and hands-on setup
Talk to us

Prices in USD. Persona installs on your WordPress website.

FAQ

Questions salespeople ask.

Does the AI assistant quote prices or payments?

No. It answers general questions about the dealership, trade-ins, test drives and hours, from information you approve. Anyone asking about prices, payments or financing is offered a visit with the salesperson.

Can I control what the assistant says?

Yes. It uses your website, your bio and the questions and answers you write. You can change those at any time, and every chat is saved in your portal so you can review it.

Can I show testimonials?

Yes. You choose what appears on your card, so you can leave testimonials off completely.

How do meeting notes and consent work?

You start a recording only after your client agrees. The words are turned into text, and Persona writes a summary, next steps and a follow-up email for you to review. Only the words are kept, never the audio, and you can delete notes at any time.

Where is client information stored?

Cards, contacts, chats and notes are stored on your own WordPress site. To answer a question, the text of an AI chat passes through our AI service.

Does it work with my CRM?

Yes, via Zapier and Make. New contacts, visit request,s AI chats and meeting notes can be sent to the CRM you already use.

Who owns the leads?

No tool can do that on its own. Persona gives you control over your card’s content, the assistant’s answers, testimonials and consent for notes. The dealership does. Every contact from every salesperson’s card is saved in your own Persona admin, on your own website. When someone leaves, switch their card off and their contacts stay with the store.

Does it work with our CRM?

Yes, via Zapier and Make. New contacts, visit requests, AI chats and notes can be sent to the CRM your dealership already uses.

Ready when you are

Your next sale could start with one tap.

Keep your salespeople in every shopper’s pocket, book the second visit and keep every lead in the store. Start with your own card today.