Persona for insurance agents

Be the agent they remember when life changes.

People buy insurance when life changes: a new home, a baby, a new car, a new business. Persona keeps your card on their phone, answers their first questions with AI, and books the review the moment they’re ready.

One card. One AI assistant. Every renewal and referral in one place.

7-day free trial No app for your clients Client details stay on your own website
An insurance agent meets a couple in a bright office
Licences and lines of coverage up front
AI answers from approved information
Policy reviews booked online
Runs on your own WordPress site
The client journey

From the kitchen table to the next renewal.

Insurance is sold on trust and timing. Persona is there at every moment that matters, from the first review to the claim, the renewal and the referral.

A couple reviews their policies with their insurance agent
01The policy review

Leave more than a paper card on the kitchen table.

At the end of a review, your client taps your card and saves it to their phone in one go: your photo, your licences, the lines you write and a Book a review button.

When a neighbour asks “who do you use?”, the answer is a link, not a card lost in a drawer.

An agent checks her follow-ups on her Persona card
02Life events and renewals

Call at the right moment, not after the competitor did.

After each meeting, AI meeting notes write the summary, next steps and a follow-up email, saved on the contact.

Add a follow-up date for the renewal, the new driver in the family or the baby due in spring, and Persona reminds you.

Meeting notesFollow-up datesContact historyEvery chat on recordBooking
An agent works late in her office with the city lit up behind her
03Your AI assistant

Your office closes. Your card keeps answering.

“Do we need more coverage now that we bought a house?” Prospects wonder at night. Your AI assistant explains in plain words what kinds of coverage exist and what to bring to a review.

Then it books a call on your calendar. It never quotes a price or recommends a policy. You wake up to a booked review with the question already written down.

Try Michael’s assistant
An agent talks with people she met at a community event
04Community events

Home shows, chamber breakfasts and community fairs, without the stack of cards.

Share your card by QR or tap. Event mode tags every lead with the event, so your follow-up says “Great meeting you at the Spring Home Show.”

No more typing in business cards on Monday morning.

QR codeNFC tapText or email linkEvent mode
Your AI assistant

Answers at 9 PM. In your words, not ours.

Meet Michael Anderson’s assistant. It answers common questions from the information Michael has approved, and books a policy review. Tap a question, or type your own.

Preview with sample answers. On a real card, the assistant uses only the information you approve and never quotes prices or recommends a policy.

Try it now
Michael’s AI Assistant AIHarbourview Insurance · replies instantly
Hi! I’m Michael’s AI assistant. I can tell you about the coverage Michael offers, what to bring to a review, or help you book one.

Preview with sample answers. Every chat is saved in Michael’s portal.

You approve what it knowsIt answers from your website, your bio and the questions and answers you write. Nothing else.
No quotes, no adviceQuestions about prices or which policy to pick are turned toward a review with you.
Every chat on recordEach conversation is saved in your portal with the contact, so you can review it.
What you get

More than a business card. A better way to stay remembered.

Build credibility

Your licences, the lines you write and your languages, in one place.

Book policy reviews

Clients and prospects book a review straight from your card.

AI meeting summaries

Turn meetings into notes and follow-up drafts, with your client’s consent.

Capture new leads

Receive contact requests and keep every potential client organized in your portal.

Make referrals easy

After a claim goes well, clients send your card to friends in two taps.

Manage your agency

Every agent and producer gets a card in your agency’s brand.

Referrals and reviews

Turn a happy client into your next three.

When a client passes your card to a friend, that friend can ask for a review in under a minute. You see who they are, what they need covered and who referred them.

1The prospect, on Michael’s card
Request a policy reviewMichael Anderson · Harbourview Insurance
I’d like to talk about

Demo only: nothing is sent or saved.

2What Michael gets
Example · updates as you type
Michael’s portal · ContactsToday, 8:42 PM
LLinda Parklinda.park@email.comReview requestReferral
Wants to talk about:Home and auto
Referred by:Sarah Chen, existing client
Consent:Agreed to be contacted · today
Also:Asked Michael’s AI about coverage for a new house
Suggested next stepCall Linda to book a home and auto review, and thank Sarah for the referral.
Email to Michael: New review request: Linda Park
Booked on Michael’s calendarPolicy review · Thursday 10:00 · Linda Park Sent to your CRM via Zapier
Contact requestName, email, phone and a note.
Voice messageUp to a minute, with a written copy.
AI chatEvery chat is saved with the contact.
AI meeting summaries

Be present at the kitchen table. Let AI write it up.

With your client’s consent, Persona turns a meeting into a summary, next steps and a follow-up email for you to review. You check every word before anything is sent.

Record meeting0:00
Michael, reviewing Linda and Robert Park’s policiesPolicy review · on Michael’s phone

Press play to run a sample policy review. The words appear as they’re said.

Only the words are saved, never the audio.

Saved on Linda and Robert Park’s contactwaiting
Notes appear here when the meeting ends.
Consent firstAsk before you record. Notes are only made when you start them, and you can delete them at any time.
Filed with the contactThe summary, next steps and email are saved on the client’s contact in your portal.
Reaches your CRMNotes can be sent to the CRM you already use via Zapier and Make.
Agencies and brokerages

One agency. One look. Every agent.

Whether you’re an independent agent or run an agency with several offices, Persona keeps every card consistent. The agency sets the brand once, and every agent gets their own card, AI assistant and contacts.

Try a brand
Sample brands. Set once by the agency, applied to every card.
Michael AndersonSenior Insurance Agent
Michael’s AI Assistant
BookSave contact
Elena RuizLife and Health Agent
Elena’s AI Assistant
BookSave contact
Arjun ShahCommercial Lines Agent
Arjun’s AI Assistant
BookSave contact
Owen LeeAgency Manager
Owen’s AI Assistant
BookSave contact
NBNadia BrooksCustomer Service Rep
Nadia’s AI Assistant
BookSave contact

Swipe to see each agent’s card →

Harbourview Insurance · AgentsSample data
Profile views by agent
Where new requests came from

Tap a number above to change the chart.

Sample dashboard with made-up numbers, to show what an agency sees. Your own admin shows the real figures for each agent.

Centralized brandingLogo, colours and card style apply to every agent automatically.
A card for every agentEach agent has their own card, AI assistant, portal and contacts.
Engagement analyticsViews, taps, requests and AI chats for each agent in one place.
Team managementAgents edit their content only. Someone leaves? Their contacts stay with the agency.
Side by side

A traditional business card vs. Persona for insurance agents.

Traditional business cardPersona for insurance agents
Name and contact detailsComplete professional profile
Static informationAI answers to approved questions
No way to book a reviewPolicy reviews booked from the card
Easily misplacedInstantly saved and shared
No engagement dataCard views and interactions
Difficult to updateEditable digital information
Referrals you can’t trackReferrals tracked, client by client

Life changes fast for your clients. Be the one they call first.

Pricing

For one agent, or the whole agency.

Every plan starts with a 7-day free trial. Pay yearly and get 2 months free.

Most agents start here

Solo

For an independent agent.

$29/month USD
  • 1 card with AI assistant
  • 300 AI chats a month
  • Booking, voice messages and meeting notes
Start free trial

Team

For an agency team or a small office.

$199/month USD
  • Up to 10 cards
  • 2,000 AI chats a month
  • One brand across every card
  • Team dashboard
Start free trial

Business

For growing agencies.

$599/month USD
  • Up to 50 cards
  • 10,000 AI chats a month
  • Every contact and AI chat in one admin
Start free trial

Enterprise

More than 50 agents, several offices.

Custom
  • More than 50 cards
  • Custom AI chat allowance
  • Company directory and hands-on setup
Talk to us

Prices in USD. Persona installs on your WordPress website.

FAQ

Questions agents ask.

Does the AI assistant quote prices or give advice?

No. It answers general questions about you and the coverage you offer from information you approve. Anyone asking for a price, a quote or which policy to pick is offered a review with you. Persona does not quote, bind or give insurance advice.

Can I control what the assistant says?

Yes. It uses your website, your bio and the questions and answers you write. You can change those at any time, and every chat is saved in your portal so you can review it.

Can I show testimonials?

Yes, where your regulator and agency allow it. You choose what appears on your card, so you can leave testimonials off completely.

How do meeting notes and consent work?

You start a recording only after your client agrees. The words are turned into text, and Persona writes a summary, next steps and a follow-up email for you to review. Only the words are kept, never the audio, and you can delete notes at any time.

Where is client information stored?

Cards, contacts, chats and notes are stored on your own WordPress site. To answer a question, the text of an AI chat passes through our AI service.

Does it work with my CRM?

Yes, via Zapier and Make. New contacts, review requests, AI chats and meeting notes can be sent to the CRM you already use.

Does Persona make my agency compliant?

No tool can do that on its own. Persona gives you control over your card’s content, the assistant’s answers, testimonials and consent for notes. You stay responsible for following your agency’s, carriers’ and regulator’s rules, including disclosures and record keeping.

Can it help with renewals?

Yes. Every contact keeps its notes, chats and follow-up dates, so you can plan the call before the renewal. Your clients also keep your card on their phone, so it’s easy for them to reach you when something changes.

Ready when you are

Your next policy review could start with one tap.

Stay remembered between renewals, answer questions at night, and turn happy clients into referrals. Start with your own card today.