Persona for financial advisors

Build trust before the first meeting. Build relationships that last.

Your expertise deserves more than a traditional business card. Persona helps financial advisors showcase their credentials, answer prospective client questions with AI, capture new opportunities, and make it easier to book that important first conversation.

One professional profile. One intelligent assistant. More opportunities to connect.

7-day free trial No app for your clients Client details stay on your own website
A financial advisor meets a couple in a bright office
Credentials and services up front
AI answers from approved information
Consultations booked online
Runs on your own WordPress site
The client journey

From first impression to lasting relationship.

Every client relationship starts with trust. Persona is there at each step, from the first look at your profile to the first meeting and beyond.

An advisor and a client review plans at a table with a city view
01The first impression

Before clients trust you with their money, they need to trust you.

Prospective clients want to know who you are, what you specialize in, and whether you’re the right professional for their needs.

Persona gives them one convenient place to explore your experience, credentials, services, and professional background, even before your first conversation.

An advisor smiles while checking her Persona card on her phone
02Your digital presence

Your professional reputation. Beautifully presented.

Replace a forgettable paper business card with a premium digital profile that reflects the quality of your practice.

Showcase your designations, specializations, professional biography, testimonials where permitted, and direct appointment booking.

DesignationsSpecializationsBiographyTestimonials where permittedBooking
An advisor works late in her office with the city lit up behind her
03Your AI assistant

Your office closes. Your digital presence doesn’t.

A potential client has a question at 9 PM. Instead of waiting until tomorrow, they can engage with your Persona AI assistant.

It can explain your services, introduce your areas of expertise, and guide visitors toward scheduling a consultation, using your approved business information.

Try Michael’s assistant
A retired couple looks at an advisor’s card on a phone at home
04Client acquisition

Make it easier for the right clients to find their way to you.

Whether you’re networking, attending an event, or being introduced by an existing client, Persona makes sharing your information effortless.

Prospects can save your contact details, request a consultation, and connect directly from your card.

QR codeNFC tapText or email linkEmail signature
Your AI assistant

Answers at 9 PM. In your words, not ours.

Meet Michael Anderson’s assistant. It answers common questions from the information Michael has approved, and guides people toward booking an introductory meeting. Tap a question, or type your own.

Preview with sample answers. On a real card, the assistant uses only the information you approve and never gives personalized financial advice.

Try it now
Michael’s AI Assistant AIHarbourview Wealth · replies instantly
Hi! I’m Michael’s AI assistant. I can tell you about Michael’s services and areas of expertise, or help you book an introductory consultation.

Preview with sample answers. Every chat is saved in Michael’s portal.

You approve what it knowsIt answers from your website, your bio and the questions and answers you write. Nothing else.
No personalized adviceQuestions about someone’s own money are turned toward a conversation with you.
Every chat on recordEach conversation is saved in your portal with the contact, so you can review it.
What you get

More than a business card. A better way to earn trust.

Build credibility

Present your credentials, experience and services professionally, in one place.

Book consultations

Let prospective clients schedule an introductory appointment straight from your card.

AI meeting summaries

Turn meetings into notes and follow-up drafts, with your client’s consent.

Capture new leads

Receive contact requests and keep every potential client organized in your portal.

Make referrals easy

Give clients a simple, consent-based way to introduce friends and family to you.

Manage your practice

Keep the same branding across every advisor and team in your firm.

Consultations and referrals

Turn an introduction into a first meeting.

When a client passes your card to a friend, that friend can request a consultation in under a minute. You see who they are, what they’re interested in and who referred them.

1The prospect, on Michael’s card
Request a consultationMichael Anderson · Harbourview Wealth
I’d like to talk about

Demo only: nothing is sent or saved.

2What Michael gets
Example · updates as you type
Michael’s portal · ContactsToday, 8:42 PM
LLinda Parklinda.park@email.comConsultationReferral
Wants to talk about:Retirement planning
Referred by:Sarah Chen, existing client
Consent:Agreed to be contacted · today
Also:Asked Michael’s AI about retirement planning
Suggested next stepCall Linda to book an introductory meeting, and thank Sarah for the referral.
Email to Michael: New consultation request: Linda Park
Booked on Michael’s calendarIntroductory call · Thursday 10:00 · Linda Park Sent to your CRM via Zapier
Contact requestName, email, phone and a note.
Voice messageUp to a minute, with a written copy.
AI chatEvery chat is saved with the contact.
AI meeting summaries

Be present with your clients. Let AI write it up.

With your client’s consent, Persona turns a meeting into a summary, next steps and a follow-up email for you to review. You check every word before anything is sent.

Record meeting0:00
Michael, meeting Linda and Robert ParkIntroductory meeting · on Michael’s phone

Press play to run a sample introductory meeting. The words appear as they’re said.

Only the words are saved, never the audio.

Saved on Linda and Robert Park’s contactwaiting
Notes appear here when the meeting ends.
Consent firstAsk before you record. Notes are only made when you start them, and you can delete them at any time.
Filed with the contactThe summary, next steps and email are saved on the client’s contact in your portal.
Reaches your CRMNotes can be sent to the CRM you already use via Zapier and Make.
Firms and wealth management teams

One firm. One standard of excellence. Every advisor.

Whether you’re an independent professional or managing an entire advisory team, Persona keeps the client experience consistent. Your firm sets the brand once, and every advisor gets their own profile.

Try a brand
Sample brands. Set once by the firm, applied to every card.
Michael AndersonSenior Wealth Advisor
Michael’s AI Assistant
BookSave contact
Elena RuizFinancial Planner
Elena’s AI Assistant
BookSave contact
Arjun ShahAssociate Advisor
Arjun’s AI Assistant
BookSave contact
Owen LeeBranch Manager
Owen’s AI Assistant
BookSave contact
NBNadia BrooksInsurance Advisor
Nadia’s AI Assistant
BookSave contact

Swipe to see each advisor’s card →

Harbourview Wealth · AdvisorsSample data
Profile views by advisor
Where new requests came from

Tap a number above to change the chart.

Sample dashboard with made-up numbers, to show what a firm sees. Your own admin shows the real figures for each advisor.

Centralized brandingLogo, colours and card style apply to every advisor automatically.
Advisor-specific profilesEach advisor has their own card, AI assistant, portal and contacts.
Engagement analyticsViews, taps, requests and AI chats for each advisor in one place.
Team managementAdvisors edit their content only. Someone leaves? Switch the card off.
Side by side

A traditional business card vs. Persona for financial advisors.

Traditional business cardPersona for financial advisors
Name and contact detailsComplete professional profile
Static informationAI answers to approved questions
No direct schedulingIntegrated appointment booking
Easily misplacedInstantly saved and shared
No engagement dataCard views and interactions
Difficult to updateEditable digital information
Limited referral experienceConvenient referral introductions

Your clients expect modern, convenient experiences. Your first introduction should deliver one.

Pricing

For one advisor, or the whole firm.

Every plan starts with a 7-day free trial. Pay yearly and get 2 months free.

Most advisors start here

Solo

For an independent advisor.

$29/month USD
  • 1 card with AI assistant
  • 300 AI chats a month
  • Booking, voice messages and meeting notes
Start free trial

Team

For an advisory team or small practice.

$199/month USD
  • Up to 10 cards
  • 2,000 AI chats a month
  • One brand across every card
  • Team dashboard
Start free trial

Business

For growing firms.

$599/month USD
  • Up to 50 cards
  • 10,000 AI chats a month
  • Every contact and AI chat in one admin
Start free trial

Enterprise

More than 50 advisors, several offices.

Custom
  • More than 50 cards
  • Custom AI chat allowance
  • Company directory and hands-on setup
Talk to us

Prices in USD. Persona installs on your WordPress website.

FAQ

Questions advisors ask.

Does the AI assistant give financial advice?

No. It answers general questions about you and your services from information you approve, and it points anyone asking about their own situation toward booking a conversation with you. Persona does not provide financial advice.

Can I control what the assistant says?

Yes. It uses your website, your bio and the questions and answers you write. You can change those at any time, and every chat is saved in your portal so you can review it.

Can I show testimonials?

Yes, where your regulator and firm allow it. You choose what appears on your card, so you can leave testimonials off completely.

How do meeting notes and consent work?

You start a recording only after your client agrees. The words are turned into text, and Persona writes a summary, next steps and a follow-up email for you to review. Only the words are kept, never the audio, and you can delete notes at any time.

Where is client information stored?

Cards, contacts, chats and notes are stored on your own WordPress site. To answer a question, the text of an AI chat passes through our AI service.

Does it work with my CRM?

Yes, via Zapier and Make. New contacts, consultation requests, AI chats and meeting notes can be sent to the CRM you already use.

Does Persona make my practice compliant?

No tool can do that on its own. Persona gives you control over your card’s content, the assistant’s answers, testimonials and consent for notes. You stay responsible for following your firm’s and regulator’s rules, including disclosures and record keeping.

Is it for insurance agents too?

Yes. Insurance agents and advisors use the same card, booking and AI assistant, with the services and areas you choose.

Ready when you are

Your next great client relationship could start with one tap.

Build trust, simplify introductions, and make it easier for prospective clients to connect with you. Experience a smarter way to grow your professional network.