Persona for fitness and coaches

Your best sales pitch, open 24/7.

Personal trainers, studios and life or business coaches sell themselves first. Persona gives you a card that shows who you are, answers “is this right for me?” and books the first session.

One card. One AI assistant. Every first session, client and referral in one place.

7-day free trial No app for your clients Client details stay on your own website
A coach at his desk, ready for a client call
Certifications and programs up front
AI answers from approved information
First sessions booked online
Runs on your own WordPress site
The client journey

From the first hello to the long-term client.

People buy coaching from someone they trust. Persona introduces you before the first session and keeps clients coming back after it.

A trainer shares his card on his phone
01The gym floor

Turn “maybe next month” into a booked session.

You meet someone between sets and share your card by tap. Later they watch your intro video and ask the AI assistant about programs and times.

Then they book an intro session.

A studio owner smiles in her studio
02A reason to start now

Give people a clear first step.

Put a Spotlight offer such as “First session free” or a promo code on your card.

People have a reason to book today, not someday.

Spotlight offersPromo codeIntro videoProgramsBooking
People talk after a workshop
03Workshops

Everyone who came, on one list.

Event mode tags everyone who scans in at a workshop, a run club or a corporate wellness day.

You have a ready list to follow up with your next program.

Try Michael’s assistant
A coach writes up a session on his laptop
04Coaching sessions

Clients feel looked after, and stay longer.

With your client’s consent, AI meeting notes write the session summary and action steps, and the follow-up email goes out the same day.

Happy clients send your card to friends with Refer someone.

Event modeMeeting notesRefer someoneReviews
Your AI assistant

Answers at 9 PM. In your words, not ours.

Meet Michael Anderson’s assistant. Michael is a personal trainer and coach. It answers common questions from the information Michael has approved, and books a first session. Tap a question, or type your own.

Preview with sample answers. On a real card, the assistant uses only the information you approve and never gives medical or diet advice.

Try it now
Michael’s AI Assistant AIHarbourview Fitness · replies instantly
Hi! I’m Michael’s AI assistant. I can tell you about Michael’s programs, the free first session, or help you book one.

Preview with sample answers. Every chat is saved in Michael’s portal.

You approve what it knowsIt answers from your website, your bio and the questions and answers you write. Nothing else.
No medical or diet adviceQuestions about health, injuries or diets are turned toward a session with you, or a doctor.
Every chat on recordEach conversation is saved in your portal with the contact, so you can review it.
What you get

More than a business card. A better way to win the first session.

Introduce yourself

Certifications, programs and an intro video, in one place.

Book first sessions

People book straight from your card, any hour.

AI meeting summaries

Capture new clients

Every request and workshop lead organized in your portal.

Referrals and reviews

Happy clients send your card to friends in two taps.

Manage your studio

Every coach gets a card in your studio’s brand.

Referrals and first sessions

Turn a happy client into your next three.

When a client passes your card to a friend, that friend can ask for a first session in under a minute. You see who they are, what they want to work on and who referred them.

1The prospect, on Michael’s card
Request a first sessionMichael Anderson · Harbourview Fitness
I’d like to talk about

Demo only: nothing is sent or saved.

2What Michael gets
Example · updates as you type
Michael’s portal · ContactsToday, 8:42 PM
LLinda Parklinda.park@email.comSession requestReferral
Wants to talk about:Personal training
Referred by:Sarah Chen, existing client
Consent:Agreed to be contacted · today
Also:Asked Michael’s AI about beginner programs
Suggested next stepCall Linda to book her free first session, and thank Sarah for the referral.
Email to Michael: New session request: Linda Park
Booked on Michael’s calendarFree first session · Thursday 10:00 · Linda Park Sent to your CRM via Zapier
Contact requestName, email, phone and a note.
Voice messageUp to a minute, with a written copy.
AI chatEvery chat is saved with the contact.
AI meeting summaries

Be present with your clients. Let AI write it up.

With your client’s consent, Persona turns a meeting into a summary, next steps and a follow-up email for you to review. You check every word before anything is sent.

Record meeting0:00
Michael, coaching Linda ParkCoaching session · on Michael’s phone

Press play to run a sample coaching session. The words appear as they’re said.

Only the words are saved, never the audio.

Saved on Linda Park’s contactwaiting
Notes appear here when the meeting ends.
Consent firstAsk before you record. Notes are only made when you start them, and you can delete them at any time.
Filed with the contactThe summary, next steps and email are saved on the client’s contact in your portal.
Reaches your CRMNotes can be sent to the CRM you already use via Zapier and Make.
Studios and gyms

One studio. One look. Every coach.

Whether you coach on your own or run a studio with a team, Persona keeps every card consistent. The studio sets the brand once, and every coach gets their own card, AI assistant and contacts.

Try a brand
Sample brands. Set once by the studio, applied to every card.
Michael AndersonHead Coach
Michael’s AI Assistant
BookSave contact
Elena RuizPersonal Trainer
Elena’s AI Assistant
BookSave contact
Arjun ShahYoga Instructor
Arjun’s AI Assistant
BookSave contact
Owen LeeStudio Owner
Owen’s AI Assistant
BookSave contact
NBNadia BrooksFront Desk
Nadia’s AI Assistant
BookSave contact

Swipe to see each coach’s card →

Harbourview Fitness · CoachesSample data
Profile views by coach
Where new requests came from

Tap a number above to change the chart.

Sample dashboard with made-up numbers, to show what a studio sees. Your own admin shows the real figures for each coach.

Centralized brandingLogo, colours and card style apply to every coach automatically.
A card for every coachEach coach has their own card, AI assistant, portal and contacts.
Engagement analyticsViews, taps, requests and AI chats for each coach in one place.
Team managementCoaches edit their content only. Someone leaves? Their contacts stay with the studio.
Side by side

A traditional business card vs. Persona for fitness and coaches.

Traditional business cardPersona for fitness and coaches
Name and contact detailsComplete professional profile
Static informationAI answers to approved questions
No way to book a sessionFirst sessions booked from the card
Easily misplacedInstantly saved and shared
No engagement dataCard views and interactions
Difficult to updateEditable digital information
Referrals you can’t trackReferrals tracked, client by client

People decide fast. Make the first step easy.

Pricing

For one coach, or the whole studio.

Every plan starts with a 7-day free trial. Pay yearly and get 2 months free.

Most coaches start here

Solo

For an independent coach.

$29/month USD
  • 1 card with AI assistant
  • 300 AI chats a month
  • Booking, voice messages and meeting notes
Start free trial

Team

For a coaching team or a small studio.

$199/month USD
  • Up to 10 cards
  • 2,000 AI chats a month
  • One brand across every card
  • Team dashboard
Start free trial

Business

For growing studios.

$599/month USD
  • Up to 50 cards
  • 10,000 AI chats a month
  • Every contact and AI chat in one admin
Start free trial

Enterprise

More than 50 coaches, several locations.

Custom
  • More than 50 cards
  • Custom AI chat allowance
  • Company directory and hands-on setup
Talk to us

Prices in USD. Persona installs on your WordPress website.

FAQ

Questions coaches ask.

Does the AI assistant give medical or diet advice?

No. It answers questions about you, your programs and booking, from information you approve. Questions about health, injuries or diets are turned toward a session with you, or a doctor.

Can I control what the assistant says?

Yes. It uses your website, your bio and the questions and answers you write. You can change those at any time, and every chat is saved in your portal so you can review it.

Can I show testimonials?

Yes. You choose what appears on your card, so you can leave testimonials off completely.

How do meeting notes and consent work?

You start a recording only after your client agrees. The words are turned into text, and Persona writes a summary, next steps and a follow-up email for you to review. Only the words are kept, never the audio, and you can delete notes at any time.

Where is client information stored?

Cards, contacts, chats and notes are stored on your own WordPress site. To answer a question, the text of an AI chat passes through our AI service.

Does it work with my CRM?

Yes, via Zapier and Make. New contacts, session request,s AI chats and meeting notes can be sent to the CRM you already use.

Can I record coaching calls?

No tool can do that on its own. Persona gives you control over your card’s content, the assistant’s answers, testimonials and consent for notes. Only with your client’s consent. You start the recording, Persona turns the words into a summary, next steps and a follow-up email for you to review, and only the words are kept, never the audio.

Does it work for online coaching?

Yes. Your card links to your booking page and video calls, and the AI assistant answers questions in English, French or Spanish.

Ready when you are

Your next client could start with one tap.

Introduce yourself before the first session, offer a reason to start and keep clients coming back. Start with your own card today.